Connected reporting foundation
The current product already provides the operating structure required to connect sources, organize stores, control access, and compare source-level performance.
Product roadmap
From reporting to a Shopify growth operating system.
Capylytics is being built around the recurring decisions operators make: what changed, why it changed, what deserves attention, and how progress should be measured.
The product-market-fit focus
Own the recurring Shopify performance-review workflow rather than competing with native reporting, cheap report builders, attribution suites, or enterprise data infrastructure.
Available now
Connected reporting foundation
The current product already provides the operating structure required to connect sources, organize stores, control access, and compare source-level performance.
- Labs, members, stores, and Clientspaces
- Owner, administrator, user, and store-level access
- Shopify orders reporting
- Klaviyo subscriber reporting
- GA4 sessions reporting
- Meta, Google, Pinterest, TikTok, Snapchat, and Amazon spend reporting
- Period, year, and custom comparisons
- Daily, weekly, monthly, and yearly breakdowns
- Store and connection filters
- Base currencies and time zones
- Daily or hourly refresh settings
- Partner branding, domains, and email settings
Next
Decision-ready reporting
The highest-priority work turns connected data into a report operators can trust, explain, share, and repeat.
Decision-ready reporting
The highest-priority work turns connected data into a report operators can trust, explain, share, and repeat.
- Core performance report covering commerce, traffic, acquisition, customer, and profitability signals
- KPI definitions with source, formula, currency behavior, and refresh state
- Saved report views for stores, dates, sources, metrics, and layouts
- Commentary linked to specific metrics and charts
- Internal and shared notes with author and timestamp history
- Weekly and monthly scheduled delivery
- Secure shared links and PDF export
- Recipient groups and delivery history
- Monthly and quarterly targets
- Pacing against target with operator commentary
Planned
A repeatable operating rhythm
Planned capabilities help teams review the same signals, spot exceptions, compare portfolios, and preserve a history of decisions.
A repeatable operating rhythm
Planned capabilities help teams review the same signals, spot exceptions, compare portfolios, and preserve a history of decisions.
- Significant metric-change alerts
- Target misses and spend-pacing changes
- Conversion, subscriber-growth, and data-sync alerts
- Weekly and monthly review cycles
- Saved agendas, commentary deadlines, and report approval
- Archived reporting periods
- Store, market, and Lab comparison
- Normalized base-currency portfolio views
- Best and worst movers
- Contribution to portfolio change
- COGS, fees, shipping, discounts, refunds, and contribution margin
- Product, cohort, repeat-purchase, and geographic analysis
Later
Assisted intelligence and CapylabZ handoffs
Assistance should help operators investigate and communicate. It should not pretend to replace judgment before the product has earned trust.
Assisted intelligence and CapylabZ handoffs
Assistance should help operators investigate and communicate. It should not pretend to replace judgment before the product has earned trust.
- Draft summaries of what changed and which metrics contributed
- Store and channel contribution analysis
- Recommended investigation questions
- Historical Lab benchmarks
- Store-versus-portfolio benchmarks
- Anonymous cohort benchmarks where legally and statistically appropriate
- Save an insight to Capymaps
- Create an experiment hypothesis for Capysplits
- Carry priorities into the wider CapylabZ operating loop
Operating principle
AI should assist the operator, not impersonate one.
Clear metric definitions, trustworthy refresh states, saved reporting history, and human-approved commentary come before autonomous claims. The product earns the right to assist by first making the reporting foundation reliable.
Trust the report
Definitions, sources, formulas, stores, channels, currency behavior, and freshness remain visible.
Approve the narrative
Operators review and edit assisted commentary before it becomes part of a shared report.
Focus attention
Exceptions and prompts point to investigation areas rather than declaring an answer without evidence.
Start with one store
Start where the operating loop begins.
Use the current Capylytics reporting foundation now and follow the roadmap toward commented, scheduled, and portfolio-ready performance reviews.