The recurring gap
Shopify, advertising platforms, Klaviyo, GA4, spreadsheets, and partner reports each presented part of the story. Operators still had to reconcile definitions, explain change, and prepare every review manually.
About Capylytics
Built by operators who have lived the reporting problem.
Capylytics grew out of more than a decade of ecommerce growth, CRO, analytics, and consulting work across hundreds of Shopify stores.
Built by Shopify growth practitioners with hands-on experience across more than 400 stores.
Developed in Yokohama, Japan
Precision, care, and thoughtful product design are part of the identity. No spiritual authority has been assigned to hot springs.
Origin
More dashboards were not solving the operating problem.
We repeatedly saw the same pattern: businesses had more numbers than ever, but no shared system for understanding performance and deciding what to do next.
Why the product exists
Capylytics was created to make that operating rhythm simpler, clearer, and easier to sustain across one store, a portfolio, or several client accounts.
Brand family
The intelligence layer of the CapylabZ growth stack.
Capylytics is the performance-intelligence product in the CapylabZ Shopify growth suite, developed by HappyWeb株式会社.
HappyWeb
The company and wider business ecosystem.
HappywebZ
Human expertise, consulting, education, and training.
CapylabZ
The Shopify growth technology suite.
Capylytics
The measurement and performance-intelligence layer.
Operating loop
Understand, prioritize, validate, implement, and sustain growth.
CapylabZ is designed as a connected operating system. The reporting and intelligence layer is where that process begins.
Capylytics
Understand performance
Capymaps
Capture and prioritize opportunities
Capysplits
Validate changes
Capytools
Implement growth mechanics
Capymarkets
Acquire and retain customers
Capyteams
Operate the business
Team
Practitioner-led product and company leadership.
The product is shaped by actual reporting, CRO, analytics, growth-management, engineering, partnership, and customer work.
Julie Chouvion
Managing Director
Julie leads company strategy, operations, partnerships, business development, and customer relationships.
Thomas Porhel
Chief Product & Technology Officer
Thomas leads product strategy, growth methodology, analytics systems, engineering, and the development of CapylabZ products.
Based in Japan. Built for global Shopify operators.
A focused product for practical commercial work.
The goal is not to build the loudest analytics platform. It is to create a trusted, clear, and sustainable performance-review system for the people accountable for results.
Global operating context
Support stores, markets, teams, and partners across currencies and time zones.
Evidence-led product choices
Prioritize capabilities that become part of the recurring performance-review workflow.
Human judgment remains central
Use automation to assist investigation and communication, not to manufacture certainty.
Start with one store
Start with a clearer view of performance.
Connect one Shopify store and explore Capylytics free for 21 days.